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Getting Started
Social media is more than just a booming marketing channel. It can offer customer service; be used as a knowledge base, a sounding board and a temperature gauge; or even launch a networking event. When choosing the social media sites with which you want to engage, be selective. You won’t have the time or resources to participate in all of them. After all, you still have a business to run. If it’s realistic to consistently participate at only one site, then focus your energy there.
July 14, 2010 3:23 pm
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