Archive for July, 2010
Link building, and especially inbound links, are the fuel for improving your site’s visibility in search engine searches. While it’s tempting to throw resources at the potential for fast results, a more prudent philosophy focusing on quality rather than quantity will provide a better foundation. A successful business is not built by cutting corners. Your organic link building strategy will require a long-term perspective along with some good old-fashioned patience and perseverance.
RELY ON QUALITY CONTENT OPTIMIZATION
Content is what search engines want. Plain and simple. The trick is knowing what “type” of content and how to ensure it’s quality. Unfortunately there is no one approach that fits all websites and all industries. One common thread is the emphasis on relevant content. Why provide a visitor with content not related to your business? Search engines feel the same way as your visitors. End users are becoming more and more demanding of relevancy however search engines are no exception in this regard.
Organic Search Transition relate to Yahoo! and Bing:
Ar key aspect of the Yahoo! and Microsoft Search Alliance is the transition of Yahoo! organic search results. Yahoo! is assuming that their organic search results will be transitioned to and based at Bing beginning in the August/September timeframe.
- Domain age – Simply put: Google trusts established websites over younger ones. Its not impossible to rank well with a new site, however, it can prove more challenging, especially in competitive markets.
- Site size – Your more likely to be seen as an authority in your industry when you have 200 pages of pertinent content as opposed to 2 pages of loosely organized content.
- Quality & Quantity of Content – Google sees text, not images and visitors inherently respond to imagery. Keeping in mind that your site ultimately exists for its visitors, making it successful means striking a balance between delivering content both to your visitors for their needs and Google for theirs.
- Keywords drive SEO process – They are the foundation upon which a successful campaign is built. This begins with research and refinement of your keyword list. In general terms, the broader the keyword the more competitive the market. But don’t worry we welcome these kind of challenges…
WHAT:
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from both search engines and social networking sites via “organic” (un-paid) search results.
Google strives to provide the searcher with the most relevant results available on the web. Its our job, to convince Google that your site deserves that designation.
Google may not view your site as being about the industry you are in. Depending on a number of factors, you may be getting digital press for the wrong reasons. There is a very easy way to determine whether or not Google sees you the way you want them to.